This certificate is designed to cultivate a deeper understanding of how to strategically manage communication across digital platforms. It is geared towards working professionals in advertising, public relations, marketing and related fields, as well as students in graduate programs outside A+PR and marketing.
Admissions
Consistent with the Graduate School and Department of Advertising & Public Relations criteria.
See the Admission Criteria section of this catalog for more information.
Regular Admission: An applicant whose credentials meet the following minimum requirements may be
considered for regular admission:
- GPA: The applicant must have a grade point average of 3.0 overall, 3.0 in the last 60 semester hours in a degree program, or 3.0 for a completed graduate degree program.
- Admission Test Score: Not required by this certificate program
- Other Requirements: Students must also submit a statement of purpose, resume with two references, and three samples of academic and professional work, in accordance with the MA degree guidelines
Conditional Language Admission:
An international graduate applicant may be considered on an individual basis for conditional language admission if he or she does not meet the minimum TOEFL score requirement of 550 on the paper-based TOEFL or 79 on the iBT, 6.5 on the IELTS of 59 on the PTE.
General Requirements:
- Completed Bachelor’s degree with a 3.0 minimum GPA
- Acceptance into the certificate program
- 15 hours of coursework must be completed to receive the graduate certificate. Hours can be used later towards an MA in Advertising & Public Relations, if desired. Students can also enroll in another MA program concurrently with the certificate program. Transfer credit is not allowed for use towards the certificate program.
- The certificate program is designed to be completed in one year. Students must complete the program within six years of enrollment.
Curricular Requirements
| Certificate in Digital Communication | Hours | |
|---|---|---|
| APR 522 | Media Strategy and Analytics | 3 |
| APR 524 or | Reputation Comm Strategy | 3 |
| APR 525 | Brand Communication Strategy | |
| APR 541 | Digital Communication Strategy | 3 |
| APR 542 | Writing for Digital Comm | 3 |
| APR 543 | Advanced Digital Marketing | 3 |
| Total Hours | 15 | |
| Fall | Hours | Spring | Hours | Summer | Hours |
|---|---|---|---|---|---|
| APR 522 | 3 | APR 524 or 525 | 3 | APR 543 | 3 |
| APR 541 | 3 | APR 542 | 3 | ||
| 6 | 6 | 3 | |||
| Total Hours: 15 | |||||
Transfer Credit
See the Graduate School's Policy on Transfer of Credit.
Time Limits for Degree Completion
See the Graduate's School Policy on Time Limits.
Academic Misconduct
See the university policy on academic misconduct.
Withdrawals and Leave of Absence
See the Graduate School policy on withdrawals and leave of absence.
Academic Grievances
See the university policy on academic grievances.
Grades and Academic Standing
See the Graduate School policy on Grades and Academic Standing.