Department of Advertising and Public Relations

Advertising is the creative expression of strategic persuasive communication. Individuals and organizations use advertising to educate and motivate consumers, voters, employees, suppliers, shareholders, public interest groups and the general public. Public relations is the creative expression of strategic persuasive communication to build relationships vital to the success of the organization. It is used by individuals and organizations to communicate and motivate consumers, voters, employees, suppliers, shareholders, public interest groups and the general public.

Visit Department Website

Programs

The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research finding and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered:

  1. a two-year thesis program with specialization in advertising or public relations (Plan I)
  2. a one-year professional program combining advertising and public relations (Plan II)

Faculty

Chair
  • Joseph Phelps
Professor
  • Joseph Phelps

Courses

APR
522
Hours
3
Advertising Media

Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR
550
Hours
3
Adv/Pub Rel Comm Res Methods

A survey of qualitative and quantitative methods in communication research.

APR
551
Hours
3
Adv/Pub Rel Comm Theory

A study of the development of selected mass communication theories as related to advertising and public relations.

APR
570
Hours
3
Contemporary Apr

An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR
572
Hours
3
Persuasive Communication

The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR
582
Hours
3
APR Management

Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR
583
Hours
3
Research Applicatns APR

Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR
590
Hours
3
Special Topics

The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR
592
Hours
3
Integratd Communctn Proj

A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR
596
Hours
1-3
Independent Study Resrch

No description available.

APR
597
Hours
3
Comm Campaign Wrkshp I

Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

APR
598
Hours
3
Comm Campaign Wkshp II

Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

APR
599
Hours
1-12
Thesis Research

No description available.