Services are now a major driver of the U.S. and world economy.  Therefore, service marketing and management in the areas of people, business process, and the design of physical space are of great importance. The ability to understand, map, design, and re-design business service processes, flow, and physical space across the value chain is critical as is the ability to manage service employees and teams.

Services Marketing is a minor designed for students interested in working in and managing teams of people to analyze, develop, and deliver world-class service, manage customer relationships, and work cross-functionally with other aspects of the organization such as sales, logistics, and operations.

Services Marketing minor

Hours
Required:
EC 110Principles of Microeconomics3
MKT 300Marketing3
MKT 376Services Marketing3
MKT 476Services Management3
MKT 477Advanced Services Marketing3
Total Hours15