The Master of Science in Marketing is an intensive, non-thesis program designed to give students advanced analytical marketing skills and hands-on experience to launch a career in one of marketing's many fast-growing fields: Digital and Social Media Marketing; Marketing Analytics and Decision Making; Marketing Research and Insight Development; Management Consulting and Project Management; Professional Selling and Sales Management.
The MS program requires 30 hours of coursework (33 hours for the marketing analytics concentration), with the expectation that the degree will be completed in two semesters (plus a summer for marketing analytics).
An Accelerated Master's Program (AMP) is offered which allows academically gifted undergraduate majors in Marketing or with a double major which includes Marketing to begin taking graduate courses. This will in many cases allow them to complete both the BA and the MS degree in four years.
Admissions
In addition to the minimum Graduate School admission requirements, to be considered for regular admission an application must include:
- A resume
- 2 letters of recommendation
- A GRE score of at least 309 (verbal + quantitative), a GMAT (old version) score of at least 550, or a GMAT Focus Edition score of at least 515
- To be considered for admission to the Marketing MS program with a concentration in Marketing Analytics, the requirements are:
- An overall GPA of 3.3
- A GRE score of at least 313 (verbal + quantitative), a GMAT (old version) score of at least 580, or a GMAT Focus Edition score of at least 545
- A grade of "B" or higher in undergraduate calculus
- A TOEFL score of at least 79 or an IELTS score of at least 6.5, a Duolingo score of at least 110, or a PTE score of at least 59 for non-native English speakers who are required to submit an English Test score (see admissions criteria link below).
It is critical to note that meeting minimum admission requirements simply qualifies applicants for consideration and is not a guarantee of acceptance. If a student meets the minimum admission requirements, then their application is considered for competitive entry. The average GPA of recently accepted students has been approximately 3.8 with a GMAT (old version) score or 620.
Accelerated Master's Program (AMP) students must meet the minimum admission requirements as listed in the AMP section of this catalog.
See the Admission Criteria section of this catalog for more information.
Curricular Requirements
| Required Core Courses: | Hours | |
|---|---|---|
| MKT 530 | Advanced Marketing Analysis | 3 |
| MKT 587 | Advanced Market Strategies | 3 |
| MKT 596 | Capstone Project | 3 |
| Required Core Courses Total: | 9 | |
Digital and Social Media Concentration
The Digital and Social Media Marketing concentration involves a deep dive into the ever evolving world of digital marketing, with an overview course in digital marketing and social media strategy followed by courses in Digital Marketing Analytics and Advanced Digital Marketing. The world of Digital and Social Media Marketing is growing rapidly, with firms around the world adding digital components to their marketing strategies.
| Digital and Social Media Concentration | Hours | |
|---|---|---|
| Required Concentration Courses | ||
| Intro to Digital/Social Media | ||
| Digital/Social Media Analytics | ||
| Adv Digital and Social Media | ||
| Approved Electives: choose 4 courses from the list below. | ||
| Prod Design Marketing Strategy | ||
| Consumer Insights | ||
| Personal Selling | ||
| Sales Management (requires MKT 537 prior) | ||
| Customer Relationship Mgt | ||
| Client-Based Mkt Consult Proj | ||
| Any other 500 level 3 credit hour course with program director approval. | ||
| Concentration Courses | 9 | |
| Electives | 12 | |
| Core Required Courses | 9 | |
| Total Hours | 30 | |
Marketing Analytics Concentration
The Marketing Analytics concentration involves a heavy curriculum in statistics, including SAS and other programming languages, emphasizing data analysis and data mining. Graduates with this concentration earn a SAS/Data Mining Certification and are prepared to sit for the SAS programming certificate. Marketing Analytics graduates are highly sought after by a wide variety of organizations because of their ability to work with "Big Data." Students concentrating in Marketing Analytics are required to apply for summer entry and complete an introductory graduate course in statistics in the summer term prior to the start of the program.
| Marketing Analytics Concentration | Hours | |
|---|---|---|
| Required Concentration Courses | ||
| Statistical Data Management | ||
| Data Mining I | ||
| Adv Statistical Data Mgt | ||
| Advanced Data Mining | ||
| Statistical Methods | ||
| Approved Electives: choose 3 courses from the list below. | ||
| Prod Design Marketing Strategy | ||
| Consumer Insights | ||
| Personal Selling | ||
| Sales Management | ||
| Customer Relationship Mgt | ||
| Intro to Digital/Social Media | ||
| Digital/Social Media Analytics | ||
| Adv Digital and Social Media | ||
| Client-Based Mkt Consult Proj | ||
| Any other 500 level 3 credit hour course with program director approval. | ||
| Concentration Courses | 15 | |
| Electives | 9 | |
| Core Required Courses | 9 | |
| Total Hours | 33 | |
Professional Sales Concentration
The Professional Sales concentration trains students in the personal selling strategies needed to excel in the sales processing and management teams, as well as how to better work with existing accounts via customer success strategies. This concentration is well suited for both marketing and non-marketing students who wish to blend sales skills with topics from marketing or other disciplines (e.g., communication, management, finance, and engineering) to directly impact firm performance through the establishment and maintenance of customer relationships.
| Professional Sales Concentration | Hours | |
|---|---|---|
| Required Concentration Courses | ||
| Personal Selling | ||
| Sales Management | ||
| Customer Relationship Mgt | ||
| Approved Electives: choose 4 courses from the list below. | ||
| Prod Design Marketing Strategy | ||
| Consumer Insights | ||
| Intro to Digital/Social Media | ||
| Digital/Social Media Analytics ((requires MKT 540 prior)) | ||
| Adv Digital and Social Media ((requires MKT 540 prior)) | ||
| Client-Based Mkt Consult Proj | ||
| Any other 500 level 3 credit hour course with program director approval. | ||
| Concentration Courses | 9 | |
| Electives | 12 | |
| Core Required Courses | 9 | |
| Total Hours | 30 | |
Transfer Credit
Graduate School information on Transfer Credit.
Comprehensive Exam/Capstone Project
The Marketing Capstone project is a client-centered experiential learning experience designed to give students practical experience in consulting to help accelerate their career launch and development.
Time Limits for Degree Completion Requirements
Graduate School information on Time Limits.
Academic Misconduct Information
Graduate School information on Academic Misconduct.
Withdrawals and Leave of Absence Information
Graduate School information on Withdrawals and Leave of Absence.
Academic Grievances Information
Graduate School information on Academic Grievances.
Grades and Academic Standing
Graduate School information on Grades and Academic Standing.
Graduate School Deadlines Information
Information on Graduate School Deadlines.
Application for Graduation Information
Information on the Application for Graduation.