Marketing is more than advertising. It is the process by which businesses communicate their intrinsic value while creating relationships with consumers and with one another. Marketing is integrated with most activities that occur in businesses and other types of organizations. Marketing professionals are involved in conducting and/or using marketing research or information to understand customer needs and the competitive landscape of the market. Our courses answer the growing demand for marketers with an intuition for marketplace expectations.
Faculty
Department Head
- Dr. Mike Wittmann
Master's Program Coordinator
- Dr. Tom Baker
PhD Program Coordinator
- Dr. Clay Voorhees
Courses
Marketing Courses
MKT 300 Marketing or its equivalent is a prerequisite for all 400-level courses; MKT 518 Marketing Management & Decision Making or its equivalent is a prerequisite for all 500- and 600-level courses.
An intensive investigation of the process of new product development, including its role in the organization, analysis of market opportunities, creative idea generation, concept screening, design, forecasting, manufacturing, and launch. Teaching emphasis is on processes, tools, and techniques. A group project provides real-world product development experience.
A combination of lectures and cases is used to examine and analyze the marketing process. Emphasis is on decision making: the refinement of skills needed to recognize and solve marketing problems, and to effectively communicate recommendations both within and without the organization. The following components of the marketing mix are examined: product management, pricing, promotion, personal selling, buyer behavior, marketing channels, distribution, and segmentation.