Marketing is more than advertising. It is the process by which businesses communicate their intrinsic value while creating relationships with consumers and with one another. Marketing is integrated with most activities that occur in businesses and other types of organizations. Marketing professionals are involved in conducting and/or using marketing research or information to understand customer needs and the competitive landscape of the market. Our courses answer the growing demand for marketers with an intuition for marketplace expectations.
Programs
- Majors
- Marketing, MS
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Concentrations in Marketing Analytics, Digital and Social Media, and Professional Sales
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- Marketing, PhD
- Marketing, MS
Faculty
Department Head
- Kristy Reynolds
Master's Program Coordinator
- Buster Allaway
PhD Program Coordinator
- Carol Jones
Courses
Marketing Courses
MKT 300 Marketing or its equivalent is a prerequisite for all 400-level courses; MKT 518 Marketing Management & Decision Making or its equivalent is a prerequisite for all 500- and 600-level courses.
An intensive investigation of the process of new product development, including its role in the organization, analysis of market opportunities, creative idea generation, concept screening, design, forecasting, manufacturing, and launch. Teaching emphasis is on processes, tools, and techniques. A group project provides real-world product development experience.
MKT 511 is a graduate (master's) level counterpart to MKT 411 Supply Chain Management. Its focus is on providing a managerial perspective of best practice supply chain management. The course encompasses the collaborative strategies and planning processes needed to build and manage supply chains for systemic effectiveness and efficiency. It will be offered coterminously with MKT 411 during each spring semester. The target students for MKT 511 are MBA's with marketing concentrations and master of arts (MA) and master of science (MSC) students in marketing. Graduate students in other degree programs may also enroll as an elective for graduate credit.