The integrated advertising & public relations minor focuses on the historical, societal and cultural impacts of the advertising and PR industries and complements a wide variety of academic majors, including general business, marketing and liberal arts majors.
Only students outside the College of Communication and Information Sciences (with the exception of communication studies majors and creative media majors) may select the advertising & public relations minor consisting of 19 credit hours. A grade of C- or higher is required in all courses required for the advertising & public relations minor. Click here for a printable advertising & PR minor handout.
| Advertising & Public Relations Minor Courses | Hours | |
|---|---|---|
| MC 101 | Intro To Mass Communic | 3 |
| JCM 103 | Mechanics of Media Writing | 1 |
| APR 241 or | Intro to Ad and PR | 3 |
| APR 221 or | Intro To Advertising | |
| APR 231 | Intro Public Relations | |
| APR 280 | Intro to Audience Analysis 1 | 3 |
| APR 290 | Intro to Channels and Msg | 3 |
| Two APR 400-level or MC 400-level electives taken in residence | 6 | |
| Total Hours | 19 | |
| Footnotes | |
|---|---|
| 1 | APR 280 Intro to Audience Analysis requires CIS 260 Intro to Research as a corequisite. |
Grade Point Average
A grade point average of at least a 2.0 in the minor is required. The minor GPA is calculated based on all courses applicable to the minor that the student has attempted at UA. Please see the Grades and Grade Point Average (GPA) section of this catalog for an explanation of grade point average calculations.
Upper-level Residency
A minimum of six hours of 400-level courses in the minor must be earned in residence.
Ancillary Courses
Students pursuing the advertising & public relations minor must also complete CIS 260 Intro to Research with at least a C- as a prerequisite to APR 280 Intro to Audience Analysis.
Additional Minor Requirements
Students are responsible for ensuring that they have met all University, College, major and minor requirements. Each student is encouraged to meet with an advisor for academic planning each semester. Student advising for an advertising & public relations minor advising takes place in C&IS Tisch Student Services and External Relations (190 Phifer).