Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills,and import/export operations and logistics.

Faculty Advisors: Mothersbaugh, Calamusa, Ellinger, Lacek, Rapp, Reynolds, Richey

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs, and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities. Marketers also are responsible for developing and managing products and services, along with promotion, distribution and pricing appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. These include sales and sales management, services marketing, retailing, brand management, market research, distribution and logistics and advertising.

More InformationHours
Requirements
A minimum grade of C- is required for each course.
MKT 313Consumer Behavior3
MKT 337Personal Selling3
MKT 410Managing Innovation3
MKT 411Supply Chain Management3
MKT 473Marketing Research3
MKT 487Strategic Marketing3
Credit Hours Subtotal: 18
Total Hours18

Prerequisites

In addition to completing the specific prerequisites included in the descriptions of the following courses, all students seeking to enroll in 300- or 400-level courses in the Culverhouse College of Commerce must have earned a minimum of 60 credit hours.

All Commerce students, prior to registering for any 300- or 400-level Commerce course, must complete or be enrolled in the following courses (or their equivalents): AC 210 Intro To Accounting, EC 110 Principles of Microeconomics, EC 111 Principles of Macroeconomics, LGS 200 Legal Environment of Business, MATH 121 Calculus & Applications or MATH 125 Calculus I, and ST 260 Statistical Data Analysis. Failure to complete these prerequisites prior to attempting a 300- or 400-level Commerce course will result in administrative disenrollment from that course.

Specializations

The internationalization of business is a critical reality to those operating in the modern business world. Understanding cross-cultural differences in markets and business practices and adopting an international competitive mindset is critical to the success of today's business leaders. The international business specialization is designed for students who are interested in entering the international arena. This program is designed for students of any major, with electives that span such areas as marketing, management, economics and finance. Due to the nature of international business, this specialization requires 12-15 total hours, including an overseas study component.

International BusinessMore Information

IBA 350Introduction to World Business3
IBA 351Multinational Business Communication3
IBA 460Export/Import Management3
Approved Study Abroad course3
Select one of the following electives: 10-3
Global Marketing
International Trade
Economic Development of Latin America
International Finance
International Finance
Total Hours12-15
1

In program-approved situations, the global elective and the study abroad class could be one and the same (e.g., the global accounting standards class offered abroad by the accounting department).

Professional Sales

Sales is a program of preparation for students that want to fast-track their business careers. This concentration provides:

  1. practical application of sales and self-preservation techniques
  2. access and exposure to business recruiters from Fortune 100 companies
  3. valuable persuasion and communication skills that can be used to advance any career in business

Professional sales is a career that is very much in demand. There are still more job openings than qualified applicants. Also, the benefits and compensation packages for professional sales positions make it one of the highest paid fields in marketing.

Professional SalesMore Information

Hours
MKT 337Personal Selling3
MKT 437Advanced Selling3
MKT 438Sales Management3
MKT 439Key Account Management3
Total Hours12

Services are now a major driver of the U.S. and world economy. Therefore, marketing and management in the areas of people, business process and the design of physical space are of great importance. The ability to understand, map, design and re-design business service processes, flow and physical space across the value chain is critical, as is the ability to manage service employees and teams. Services marketing is a specialization designed for students interested in working in and managing teams of people to analyze, develop and deliver world-class service, manage customer relationships and work cross-functionally with other aspects of the organization such as sales, logistics and operations.

Services MarketingMore Information

Hours
MKT 376Services Marketing3
MKT 476Services Management3
MKT 477Advanced Services Marketing3
Total Hours9

Numerous opportunities exist for students with marketing degrees. Some of those include sales, branding specialists, supply chain, marketing research analyst, retail and purchasing, import/export operations and logistics management. At the doctoral level, most graduates take on professorial positions.

Types of Jobs Accepted

international marketing manager, global research analyst, international procurement, export sales representative, procurement manager, project director, international logistics, corporate logistics manager, international shipping specialist, customs broker, sales representatives and management development

Jobs of Experiences Alumni

Some of our more experienced alums currently hold the following types of positions: Chief Executive Officer, Chief Financial Officer, Business Owners and Vice President of Sales. Graduates of our doctoral program hold various professorial positions including Dean and Associate Dean.

Learn more about opportunities in this field at the Career Center